The Institute for Responsible Nutrition (IRN) exists to shape the way food is produced, marketed, and distributed so we can end food-related illness and promote good health. We are committed and accountable to rigorous scientific approach. And we are committed to a world where improving public health comes before any individual's or organization's financial gain or personal benefit. The IRN's vision to strengthen the movement to enlighten the public about food and nutrition that reduces food-related illness and promotes a healthy society. IRN will be recognized as a leading source of science-based information on nutrition.Over the next ten years, our primary goal is to create the public groundswell necessary to understand that high levels of added sugar in our diet is dangerous. Milestones for achieving this include having (added) sugar included on all nutrition facts labels, having fructose removed from the GRAS (Generally Regarded as Safe) list, and labeling (added) sugar as an additive, not as a food.Based in the San Francisco Bay Area, IRN serves individuals and organizations locally, regionally, and worldwide.