MemoryCare™ is a nonprofit charitable organization MemoryCare's mission is three-fold: to provide specialized medical care to older adults with cognitive impairment; to support caregivers with education, counseling, and improved access to services; and to provide community education. MemoryCare was established in 2000 to serve individuals with dementia and their families in western North Carolina caring for a loved one with cognitive impairment. Designed to improve the quality of life for people with dementia and their caregivers, the program serves all families regardless of ability to pay and must rely on charitable assistance to fulfill its mission.