MuchLoved Charitable Trust

The MuchLoved Charitable Trust is a UK-based nonprofit organization that specializes in providing bereavement support and online memorial services. Founded as a charity in 2007, MuchLoved is recognized for its role in helping individuals create personalized tributes to remember their loved ones.

Objectives

The primary objective of the MuchLoved Charitable Trust is to provide relief to those who have suffered bereavement by offering bereavement support and counseling. This is achieved through the provision of free online memorial pages where individuals can share memories, photos, and videos of their loved ones, as well as fundraise for charities in their memory.

Operations

The MuchLoved platform partners with over 2,000 funeral directors and over 15,000 charities across the UK, making it a significant player in the in-memory sector. It offers various features on its tribute pages, including the ability to share funeral details, organize events, and collect donations for charitable causes. Additionally, MuchLoved provides access to free online bereavement counseling through services like GriefChat.

Financials

In recent years, MuchLoved Charitable Trust has reported significant income and expenditure figures. For the year ending December 31, 2023, the trust recorded a total income of £1,902,543, with £1.72 million derived from charitable activities. The total expenditure for that period was £1,713,329, primarily allocated to charitable activities.

Partnerships and Services

MuchLoved works with numerous partners to offer a range of services, including fully branded tribute fund software. The organization provides options for charities and other organizations to join its network, which includes various packages such as Advantage and Optimum. These packages offer different levels of functionality and support, including fundraising features, reporting tools, and integration services.

Overall, the MuchLoved Charitable Trust plays a vital role in supporting bereaved individuals across the UK by providing both emotional support and practical tools to honor and remember their loved ones.

[1] https://www.muchloved.com [2] https://register-of-charities.charitycommission.gov.uk/en/charity-search/-/charity-details/4028542 [3] https://fundraisinginmemory.org [4] https://www.charitylibrary.uk.com/charity/9828/muchloved-charitable-trust [5] https://fundraisinginmemory.org/your-options/