Produced by the not-for-profit organization, Word Above the Street, the Water Tank Project is a large scale public art initiative to draw attention to the global water crisis by transforming 300 rooftop water tanks in New York City into works of art. A collaboration of world-renowned artists, celebrated figures in music, design, and science, and New York City residents will redefine the skyline across all five boroughs in Summer 2012. The production will reach more 50 million people around the world through the supertechnology of apps, social networking, and online multimedia tools.