Two respected floral wholesalers are joining forces: Bill Doran Company, celebrating 80 years in the industry, has acquired DWF Wholesale Florists Denver— a partnership built on shared values of customer focus, integrity and continuous improvement. This strategic move expands product offerings, strengthens geographic reach and unites two teams dedicated to delivering exceptional service to the floral community. DWF customers will now have access to BDC’s expansive selection, including the DoranDirect private label program, while benefiting from the combined expertise of both organizations. Read the full announcement here: bit.ly/4muAK2u (fb)

Tariffs. Consumer confidence. Rising costs. In a business where beauty meets logistics, unpredictability is becoming the norm — and the floral industry is feeling the pressure. In her blog, Karen Oie of Smithers-Oasis (OASIS Floral Products North America) explores the ripple effects of tariff uncertainty and shifting consumer sentiment, and offers smart, grounded ways wholesalers and suppliers can stay resilient without sacrificing loyalty. Read the full blog on our website: bit.ly/47ltPEs (fb)