📢 *Introducing: *WTF: Where’s The Farmer?™️* – Episode 1 is here!* 🎥 From Mexico 🇲🇽 to Saudi 🇸🇦; from Norway 🇳🇴 to Canada 🇨🇦, from Sweden 🇸🇪 to Argentina 🇦🇷 to Spain🇪🇸 and many countries in between, TFF Founder (Christine R Gould) grabbed a front-row seat to solutions being built and the unique realities of farming systems they aim to serve. These experiences have inspired us to launch a new video series to bring you along with us on this journey of discovery. This series dives into the solutions being built from the ground up to tackle agriculture’s biggest challenges. These aren’t just incremental changes—these represent giga-opportunities that can transform how we nourish the planet - and they need our support to scale! 💪 🌟 In Episode 1, we head to Norway to meet two teams at the AgriTech Nordic: 🚜 AutoAgri : Revolutionizing tractors to be fully autonomous, electric & with bespoke designs that minimize soil compaction. 🐑 Woolero: Giving #wool waste streams a second life as a super-sustainable soil amendment and biomaterial. (We hope you enjoy the cheesy jingle we made thanks to #ai 🤖 😉) And, next time you’re shopping, cooking, or savoring a meal, take a moment to reflect on the incredible innovations shaping the food on your plate—and ask yourself: 👉 WTF: Where’s The Farmer? We would love to hear what you think - Please share your thoughts below! 👩🏽‍🌾✨ #Innovation #Agriculture #FoodSystems #Sustainability #WheresTheFarmer #FutureOfFood #AgriTech #Startups (fb)

📢 *Introducing: *WTF: Where’s The Farmer?™️* – Episode 1 is here!* 🎥 From Mexico 🇲🇽 to Saudi 🇸🇦; from Norway 🇳🇴 to Canada 🇨🇦, from Sweden 🇸🇪 to Argentina 🇦🇷 to Spain🇪🇸 and many countries in between, TFF Founder (Christine R Gould) grabbed a front-row seat to solutions being built and the unique realities of farming systems they aim to serve. These experiences have inspired us to launch a new video series to bring you along with us on this journey of discovery. This series dives into the solutions being built from the ground up to tackle agriculture’s biggest challenges. These aren’t just incremental changes—these represent giga-opportunities that can transform how we nourish the planet - and they need our support to scale! 💪 🌟 In Episode 1, we head to Norway to meet two teams at the AgriTech Nordic: 🚜 AutoAgri : Revolutionizing tractors to be fully autonomous, electric & with bespoke designs that minimize soil compaction. 🐑 Woolero: Giving #wool waste streams a second life as a super-sustainable soil amendment and biomaterial. (We hope you enjoy the cheesy jingle we made thanks to #ai 🤖 😉) And, next time you’re shopping, cooking, or savoring a meal, take a moment to reflect on the incredible innovations shaping the food on your plate—and ask yourself: 👉 WTF: Where’s The Farmer? We would love to hear what you think - Please share your thoughts below! 👩🏽‍🌾✨ #Innovation #Agriculture #FoodSystems #Sustainability #WheresTheFarmer #FutureOfFood #AgriTech #Startups (fb)