The global advocate for all segments of the U.S. rice industry. Follow @think_rice for nutrition facts and recipes. USA Rice is the global advocate for all segments of the U.S. rice industry with a mission to promote and protect the interests of producers, millers, merchants, and allied businesses. The Rice Foundation represents all segments of the US rice industry with a mission to further the well being of its members and ensure the long term sustainability and future competiveness of US rice. This mission includes: Identifying issues important to the rice industry, funding appropriate research projects to address these issues and supporting Foundation leadership and education programs.