FRESH APPROACH

Fresh Approach

🍓👩🏽‍🌾We’re fostering connections between farmers & communities🫛
262438206
IČO
2008
Založeno
CONCORD, CA 94520
Adresa
freshapproach.org
Web
freshapproach
Facebook (3922)
Popis

Fresh Approach

Overview

Fresh Approach is a U.S. nonprofit organization, dedicated to enhancing local food systems and promoting healthier communities. Founded in 2008 by the Pacific Coast Farmers' Market Association, it focuses on connecting California communities with fresh, locally grown produce from California farmers. The organization operates under the category of food, agriculture, and nutrition with a specific emphasis on nutrition programs.

Mission

Fresh Approach aims to encourage healthier children, families, and communities through community education, innovative programs, and strategic partnerships. These efforts foster a stronger local food system and better-informed choices about food and nutrition. The organization envisions a California where every community can access locally grown, affordable, and culturally relevant fruits and vegetables.

Programs and Initiatives

  • Food Access: Fresh Approach runs traditional and mobile farmers' markets, expanding fruit and vegetable savings programs. During the pandemic, it coordinated the delivery of farm-fresh food boxes to thousands of households across the Bay Area.
  • Education & Engagement: The organization offers programs like VeggieRx, which provides free nutrition and cooking classes. It also supports career development opportunities and skill-building resources.
  • Urban Agriculture: Fresh Approach promotes and develops urban gardens, enhancing community engagement and resiliency.

Impact and Achievements

  • By 2024, the organization continued to address food insecurity with dignity and cultural relevance through various initiatives.
  • In 2022 and 2023, Fresh Approach expanded its mobile market operations across California and emphasized community nourishment through multiple annual reports.

Structure and Funding

Fresh Approach operates as a 501(c)(3) organization, allowing donations to be tax-deductible. The majority of its revenue comes from contributions, with a smaller portion from program services. Key partners include the California Department of Food and Agriculture, Silicon Valley Community Foundation, and Whole Cities Foundation among others.

History

  • 2008: Founded by the Pacific Coast Farmers' Market Association.
  • 2011: Launched the VeggieRx program.
  • 2013: Introduced the Bay Area's first Mobile Farmers’ Market truck.
  • 2018: Merged with Collective Roots in San Mateo County.
  • 2020: Coordinated emergency food deliveries during the pandemic.
  • 2022: Supported the launch of multiple mobile market operations across California.

[1] https://www.freshapproach.org/who-we-are/ [2] https://www.idealist.org/en/nonprofit/824fa046febf4f8c8ad7e497ba662631-fresh-approach-concord [3] https://www.freshapproach.org/our-impact/ [4] https://projects.propublica.org/nonprofits/organizations/262438206 [5] https://www.freshapproach.org/our-supporters/

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Poslední komentáře

🌟 Love what Fresh Approach is doing to strengthen our community! Connecting farmers and neighborhoods is vital for a healthier future. Excited for the upcoming events! 🍏👩🏽‍🌾
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🥦💖 Just attended a VeggieRx class and it was amazing! So grateful for the knowledge and support Fresh Approach offers. Let’s all learn to nourish ourselves and each other! 🌱✨
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Poslední diskuze

1. How can we better engage local communities in our Mobile Farmers Markets to increase participation and awareness of fresh produce availability?
Odpovědí: 3, Naposledy před 1 den detail
2. What strategies can we implement to expand our VeggieRx Nutrition Program and reach more individuals who might benefit from trauma-informed nutrition education?
Odpovědí: 3, Naposledy před 1 den detail

V okolí

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FRESH APPROACH
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28
Employee
210
Volunteer
4.5
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CONCORD
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O společnosti

- K40 -

Were connecting farmers communities through nourishing food Shop Fresh Save More with our Mobile Farmers Markets All of the fresh seasonal produce from our Mobile Farmers Markets is affordably priced and we offer a 50 discount to market shoppers who participate in the CalFresh SNAP WIC SSISSDI MediCal and Unemployment programs. Grow Your Gardening Skills and Build Community Collective Roots Community Garden offers a place for community members to gain handson experience with growing their own fresh fruits and vegetables through monthly workshops and garden workdays. Join VeggieRx for Free Nutrition Classes Fresh Food Our VeggieRx Nutrition Program is rooted in offering a traumainformed Food As Medicine approach to nutrition and wellness as folks are guided in learning how to make more nourishing food choices. Visit the East Palo Alto Community Farmers Market Every week the East Palo Alto Community Farmers Market creates opportunities for stronger relationships between the people of our community the farmers who produce our food and communityserving organizations.

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