Standing up for Charolais – no bull works harder for the farmer, plate and planet. Registered charity dedicated to promoting & improving the Charolais breed. Standing up for Charolais; no bull works harder for the farmer, the plate, and the planet👨‍🌾🍽🌍 The principal activities of the charity are the registration and genetic evaluation of Charolais cattle registered in the United Kingdom. Research work is carried out with various scientific organisations looking into efficient beef production, and improving the taste and tenderness of beef produced from Charolais cattle.