How can #data, #creativity, and #technology redefine digital marketing strategy in today’s competitive landscape? 🧠 That question set the tone for ESCP Business School’s 13th edition of the L'Oréal 'Big Picture' Project, bringing together students, faculty, alumni, and L’Oréal partners for a dynamic week exploring cutting-edge brand strategy. This year, 50 students from the MSc in Marketing & Creativity (MMK) and MSc in Digital Transformation Management & Leadership (MDT) programmes joined forces to brainstorm a 360° digitally-driven campaign, merging Beauty Tech, Gen AI, and advanced digital tools to elevate a product launch in a competitive market category. Students formed eight teams and were given full creative freedom to engineer an omnichannel strategy campaign that seamlessly integrated online and offline touchpoints. From AR/VR, programmatic display, user-generated content, and AI-powered personalisation to influencer partnerships, immersive #storytelling, and connected packaging—no channel or tool was off limits. "At a time when #AI is redefining relationships between brands and their customers, we find it particularly important to confront our students with the realities of tech-enhanced marketing and strategy in the 'real world'," says Marie Taillard, L'Oréal Professor of Creativity Marketing at ESCP Business School. "I was impressed by the quality of the recommendations and presentations, including some very creative videos: strong consumer focus, excellent taglines, and a comprehensive, innovative full-funnel activation approach. We loved one campaign that was particularly relevant and nearly ready to go live to consumers!" says Camille Marquet, Activation Director for LaSCAD at L'Oréal. The 'Big Picture' project has long become a key milestone for the #partnership between ESCP Business School and L'Oréal. In addition to the chance to work on a live project, this partnership allows students to meet with the L'Oréal recruitment team and discuss the recruitment process and possible pathways to pursue a career within the L’Oréal Group. Congratulations to the two teams that tied for 1st place! Team 3 - Francheska Rossi (MDT), Eya Tlatli (MDT), Emanuele Crisanti - Nuela (MMK), Ainhoa Eguilaz Lara (MMK), Shashank P. (MMK), Kirsten P. (MMK), and Yanbing ZHAO (MMK); and Team 1 - Muhammad Hassaan (MDT), Paula Posada (MDT), Navin Agarwal (MMK), Jill Danne (MMK), Seohee Lee (MMK), Maria Saber (MMK). 🔗 Read more about the L'Oréal 'Big Picture' project here: https://escp.eu/news/inside-escps-loreal-big-picture-project-2025 (fb)

How can #data, #creativity, and #technology redefine digital marketing strategy in today’s competitive landscape? 🎨 That question set the tone for ESCP Business School’s 13th edition of the L'Oréal 'Big Picture' Project, bringing together students, faculty, alumni, and L’Oréal partners for a dynamic week exploring cutting-edge brand strategy. This year, 50 students from the MSc in Marketing & Creativity (MMK) and MSc in Digital Transformation Management & Leadership (MDT) programmes joined forces to brainstorm a 360° digitally-driven campaign, merging Beauty Tech, Gen AI, and advanced digital tools to elevate a product launch in a competitive market category. Students formed eight teams and were given full creative freedom to engineer an omnichannel strategy campaign that seamlessly integrated online and offline touchpoints. From AR/VR, programmatic display, user-generated content, and AI-powered personalisation to influencer partnerships, immersive #storytelling, and connected packaging—no channel or tool was off limits. "At a time when #AI is redefining relationships between brands and their customers, we find it particularly important to confront our students with the realities of tech-enhanced marketing and strategy in the 'real world'," says Marie Taillard, L'Oréal Professor of Creativity Marketing at ESCP Business School. "I was impressed by the quality of the recommendations and presentations, including some very creative videos: strong consumer focus, excellent taglines, and a comprehensive, innovative full-funnel activation approach. We loved one campaign that was particularly relevant and nearly ready to go live to consumers!" says Camille Marquet, Activation Director for LaSCAD at L'Oréal. The 'Big Picture' project has long become a key milestone for the #partnership between ESCP Business School and L'Oréal. In addition to the chance to work on a live project, this partnership allows students to meet with the L'Oréal recruitment team and discuss the recruitment process and possible pathways to pursue a career within the L’Oréal Group. Congratulations to the two teams that tied for 1st place! Team 3 - Francheska Rossi (MDT), Eya Tlatli (MDT), Emanuele Crisanti - Nuela (MMK), Ainhoa Eguilaz Lara (MMK), Shashank P. (MMK), Kirsten P. (MMK), and Yanbing ZHAO (MMK); and Team 1 - Muhammad Hassaan (MDT), Paula Posada (MDT), Navin Agarwal (MMK), Jill Danne (MMK), Seohee Lee (MMK), Maria Saber (MMK). 🔗 Read more about the L'Oréal 'Big Picture' project here: https://escp.eu/news/inside-escps-loreal-big-picture-project-2025 (fb)