Welcome Estancia Cerro Guido as a new member of The Long Run! Situated on 101,000 hectares of rugged Patagonian steppe just outside Torres del Paine National Park, this working cattle ranch and boutique lodge blends over a century of gaucho tradition with forward-looking conservation. Estancia Cerro Guido is actively embedding the 4Cs framework across its operations: 🔹 Conservation: Championing human-wildlife coexistence with pumas using guardian dogs and camera-trap research. 🔹 Community: Delivering environmental education and building capacity through local employment and training. 🔹 Culture: Keeping gaucho heritage alive and retraining former puma hunters as wildlife guides. 🔹 Commerce: Offering immersive experiences like Conservation Safaris and contributing 1% of lodging revenue to conservation. With their commitment to people, place, and purpose, Estancia Cerro Guido is a powerful addition to our community. 📷 Discover more: https://estanciacerroguido.com | https://www.thelongrun.org/accommodation-site-members/estancia-cerro-guido #TheLongRun #InIt4TheLongRun #Patagonia #4CsInAction #ConservationTravel #SustainableTouris (fb)

In the evolving landscape of sustainable tourism, what's often overlooked? The profound power of local culture. At The Long Run, we are proud to highlight how our member, HBD Príncipe, places "Culture in Action" at the very core of their sustainability efforts, recognising it as a key driver for positive impact. As Emma Tuzinkiewicz, Sustainability Director and Chief of Staff at HBD Principe, aptly puts it: "When sustainability becomes part of a company's culture, every team member can become a champion of positive change." This vision guides HBD Principe's comprehensive strategy for integrating culture, ensuring every decision, training initiative, and shared purpose reinforces their commitment. HBD Principe's initiatives include: 🔹 Curating authentic experiences: Offering guests deep dives into Príncipe's traditions, from local music to shared meals, fostering genuine understanding and appreciation. 🔹 Sensitive heritage restoration: Engaging in projects like the restoration of Roça Sundy, which honour historical narratives while creating meaningful spaces for the present and future. 🔹 Supporting indigenous craftsmanship: Championing local artists and craftspeople, facilitating a resurgence in traditional African fabrics and handmade goods, and ensuring economic vitality. Through their exemplary work, HBD Principe demonstrates how deeply integrating culture can lead to more resilient and impactful sustainable development. Curious to see the power of collective action in practice? Explore our latest Impact Report to discover how The Long Run community is driving real, measurable change. Read the full report here: https://www.thelongrun.org/reportswhite-papers/the-long-runs-2024-impact-report #InIt4TheLongRun #The4Cs (fb)