Home of the 🔸10% Pledge | Creating a global community who gives effectively and significantly Giving What We Can is a community of effective givers. We help people to maximise their charitable impact so that their donations can do the most good. Giving What We Can UK advances education and promotes the voluntary sector, charity effectiveness, and impactful resource use by conducting research to identify and support highly effective charities, disseminating useful research findings, and providing guidance to maximise charitable impact. Its activities include advising, researching, making grants, and advocating for effective giving.