Surfrider’s 2024 Beach Cleanup Report found that of all the items collected and recorded during beach cleanups last year, 83% were plastic. 📊🌊 The data confirms that once again, year after year, plastic pollution is everywhere, and we cannot rely on beach cleanups alone to get us out of this mess. We need legislative interventions and industry innovations to rapidly shift away from single-use plastic products to protect the health of our ocean, marine life, and ourselves. 🌊🐠 Click the link below to check out our Beach Cleanup Report, and learn how Surfrider’s policy and programmatic activists are tackling this issue head-on. 👏 https://hubs.la/Q03xfYHD0 A huge thank you to Reef & Surf Industry Manufacturers Association for their support of the #BeachCleanupReport. 📸: Photos 1 & 5 by Ridge BenBen, Photo 2 by Anh Truong Craver, Photo 3 by Shotwell Productions, Photo 4 by Shelly Guidera #SurfriderBeachCleanupReport (fb)

Beach Cleanup Data Uncovers the Dirty Truth About Plastic Pollution 📊🌊 Surfrider’s 2024 Beach Cleanup Report not only highlights Surfrider’s cleanup efforts but also demonstrates how plastic pollution impacts various coastal regions and reveals the items most often collected. The report also explores the excess of hard-to-avoid plastic packaging and the need for widespread adoption of Extended Producer Responsibility policies to hold polluters accountable for the lifecycle of the products they’re creating. Last year’s data shows that we’re making even bigger impacts than ever before. In 2024, Surfrider recorded the largest amount of trash ever picked up during cleanups, totaling over 365,000 pounds of trash! A huge thank you to Reef & Surf Industry Members Association (SIMA) for their support of this report! 🙌 Click the link below to check out the Beach Cleanup Report. https://hubs.la/Q03xfYHD0 #BeachCleanupReport #SurfriderBeachCleanupReport (fb)