Crossroads Christian Communications Incorporated

Crossroads Christian Communications Incorporated is a Canadian nonprofit charitable organization based in Burlington, Ontario. Founded in 1962 by Reverend David Mainse, it is best known for producing 100 Huntley Street, the longest running daily Christian television program in Canada. The organization’s core mission is to help people of all ages and stages become followers of Jesus Christ through inspired media.[1][2][3]

History

Crossroads Christian Communications was established on June 2, 1962, when then 26-year-old pastor David Mainse launched the first episode of Crossroads, a weekly 15-minute television program in Pembroke, Ontario. Over the decades, the organization expanded its reach and services, including:

• The launch of 100 Huntley Street in 1977, which eventually became the flagship daily broadcast reaching millions of Canadians with faith-based and inspirational content.
• The development of Crossroads Conway School of Broadcasting in 1981, educating hundreds of students who went on to further media outreach worldwide.
• Initiatives in humanitarian aid, including significant contributions to famine relief in Ethiopia during the 1980s, credited with saving thousands of lives.
• The establishment of Crossroads Television Systems (CTS), later known as Yes TV, a 24-hour religiously balanced channel licensed by the Canadian Radio-television and Telecommunications Commission (CRTC) in the 1990s, expanding Crossroads' multimedia presence.[2][3]

Media and Outreach

Crossroads operates a diverse media group that includes television broadcasting, online programming, and distribution channels. Key productions include:

• 100 Huntley Street, the daily faith and inspiration program.
• Children's programming such as Hey Meisha! and formerly Circle Square.
• Other ministry programs including See Hear Love and A Better Us.

The organization also interacts with its audience through a 24/7 prayer center and has maintained robust global relief and development ministries for over 25 years, responding to natural disasters and partnering with NGOs for long-term rebuilding efforts.[1][3]

Ministry and Impact

Crossroads is committed to spreading the Christian gospel and supporting spiritual growth through media, prayer, and humanitarian aid. Its prayer centers receive thousands of interactions daily, and its media efforts reach millions monthly. The organization combines television production with compassionate outreach, exemplified by fundraising campaigns aimed at sustaining global missions and spiritual legacies in Canada.[5]

Recognition and Status

Crossroads Christian Communications Incorporated holds the business registration number 106993926RR0001 and is a registered charity under Canadian law. It complies with the Canada Revenue Agency’s regulations, leveraging its charitable status to amplify its mission-focused activities through effective fundraising and public engagement.[5]

Crossroads Christian Communications remains a significant institution in Canadian Christian media, blending broadcasting, ministry, and humanitarian work to foster faith and inspire hope across Canada and internationally.

[1] https://crossroads.ca/about/ [2] https://crossroads.ca/about/history/ [3] https://en.wikipedia.org/wiki/Crossroads_Christian_Communications [4] https://www.canadahelps.org/en/charities/crossroads-christian-communications-incorporated/ [5] https://www.canadahelps.org/en/charities/crossroads-christian-communications-incorporated/campaign/jesus-enthroned-forever-a-legacy-of-hope-for-canada/