We provide practical tips and advice for parents and carers about how to keep your kids safe from preventable injuries. Kidsafe aims to prevent unintentional injury to children through community awareness and education of child injury and preventative measures. www.kidsafe.com.au The company's short term objectives are to: take measurers which will reduce the number and severity of accidents injuring children throughout Australia: Stimulate public interest and awareness in relation to the prevention of accidents affecting Australian children. The company's long term objectives are to: promote,develop, foster and support research and investigation into the causes and prevention of accidents injuring Australian children and: promote,develop,foster and support research and investigation into the acquisition, dissemination and application of knowledge and information concerning the causes and prevention of accidents injuring children in Australia. To achieve these objectives the company has adopted the following strategies: educationthrough the provision of child injury prevention resources and programs: advocacy on child injury prevention through various forms of media, and research into the prevention of childhood injury.