Radio KLFM Inc

Radio KLFM Inc is an Australian nonprofit community radio station based in Bendigo, Victoria. It operates primarily to provide education, information, and entertainment targeted at people aged 50 and above, a demographic that constitutes approximately 40% of the Central Victorian population. The organization aims to serve this niche market by addressing their specific interests and helping to alleviate social isolation among seniors in regional areas through up-to-date news and engaging programming.

History and Purpose

Radio KLFM Inc began with test broadcasts and transitioned to full-time broadcasting over eight years prior to 2005, marking over sixteen years of experience in community radio by that time. The station was established by a local community group to fill a gap in the market that was not adequately served by existing commercial or national broadcasters. Its primary mission is to offer relevant content that resonates with an older audience, providing both companionship and valuable information to listeners who may face social isolation.

Operations

The station operates on a modest budget compared to commercial broadcasters and the national Australian Broadcasting Corporation (ABC) and Special Broadcasting Service (SBS). It is run by a combination of a part-time paid manager and volunteers, emphasizing local ownership and control. Volunteer presenters are involved in producing and presenting programs, including an independent local news service. Sponsorship revenue, which helps sustain the station, is partially raised by volunteers on a commission basis.

Community Role

Radio KLFM positions itself as a vibrant, diverse, and robust community broadcaster, advocating for the importance of community radio in providing specialized content and fostering local involvement. By focusing on a senior audience, the station plays a vital social role in connecting older adults, offering entertainment and information tailored to their needs, and supporting community inclusion.

Legal Status

Radio KLFM Inc is registered as a nonprofit organization with the Australian Business Number (ABN) 38 437 961 510. It is locally owned and governed according to not-for-profit principles, distinct from commercial radio networks that often form part of larger corporate groups.

Radio KLFM exemplifies the community radio ethos by delivering niche programming for an underserved demographic, combining volunteerism and local engagement to sustain its operation and social mission in regional Victoria.

[1] https://www.acnc.gov.au/charity/charities/61b78ce0-2daf-e811-a961-000d3ad24182 [2] https://www.acnc.gov.au/charity/charities/61b78ce0-2daf-e811-a961-000d3ad24182/documents/ae872309-d686-eb11-b1ac-000d3a6b0983 [3] https://www.klfm.com.au/donation.html [4] https://abr.business.gov.au/ABN/View/38437961510 [5] https://www.aph.gov.au/~/media/wopapub/senate/committee/ecita_ctte/completed_inquiries/2004-07/cross_media/submissions/sub02.ashx