The Australian Lions Wellbeing Foundation

The Australian Lions Wellbeing Foundation (ALWF) is a nonprofit organisation based in Australia, dedicated to promoting health and wellbeing across communities. Operating as part of the larger Lions Australia network, ALWF focuses on developing, promoting, and educating the public through health and wellbeing initiatives that aim to create happier, healthier, and safer communities.

History and Background

Originally established as the Australian Lions Drug Awareness Foundation, the organisation evolved to encompass a broader scope of wellbeing projects and resources. It is registered with the Australian Charities and Not-for-profits Commission (ABN: 39392805774) and actively collaborates with schools and community groups nationwide.

Mission

The core mission of ALWF is to develop, promote, and educate communities about health and wellbeing. This mission is pursued through a variety of projects aimed at increasing awareness and fostering positive health behaviors among Australians.

Key Projects and Initiatives

ALWF delivers health and wellbeing information through multiple programs, including:

• Tune In Not Out: A youth health portal providing accessible information and support for young people.
• Freedom to Feel Fantastic: A national campaign focused on body image and self-esteem, encouraging individuals to embrace their identity without judgment. Formerly known as Fresh Faced Friday, the campaign is widely used in schools to promote awareness and positive self-image.
• Community Grants: Financial support given to community groups to facilitate local wellbeing initiatives.

The Freedom to Feel Fantastic campaign is a flagship project that has engaged hundreds of schools and students since its inception in 2015. Event packs are available for schools wishing to participate in this awareness drive.

Community Engagement and Ambassadors

The Foundation actively involves youth members from Lions’ youth wing, known as Leos. A notable ambassador, Leo Molly, has shared her personal experiences with mental health challenges and highlights her connection to ALWF, illustrating the organisation’s role in supporting young Australians’ wellbeing. Through partnerships with Leos and Lions members, the Foundation promotes mental health awareness and community involvement.

Leadership and Recognition

David, the Chair of ALWF as of early 2025, has been recognized for over 38 years of dedication to community wellbeing efforts. Under his leadership, the Foundation has continued to champion education and prevention programs addressing health and lifestyle issues in Australia.

Impact and Reach

ALWF’s initiatives have made significant contributions toward improving community health literacy and wellbeing. By providing resources, hosting campaigns, and supporting community projects, the Foundation has established itself as a key player in health promotion within Australia’s nonprofit sector.

External Presence

The Australian Lions Wellbeing Foundation maintains an active online presence, offering resources and updates through its website and social media channels, helping to extend its educational outreach and community engagement.

This article presents an overview of the Australian Lions Wellbeing Foundation, emphasizing its mission, projects, community involvement, and leadership in fostering wellbeing across Australia.

[1] https://alwf.org.au [2] https://www.acnc.gov.au/charity/charities/afe68970-38af-e811-a95e-000d3ad24c60/profile [3] https://www.instagram.com/lionsalwf/ [4] https://lionsclubs.org.au/our-stories/alwf-chair-honoured/ [5] https://www.youtube.com/watch?v=2BEm8jV0Xrc