Strong Hearts Farm Sanctuary is a registered Australian nonprofit organisation and Deductible Gift Recipient (DGR) charity operating in Victoria. Established over a decade ago, it primarily rescues, rehabilitates, and rehomes farmed animals, while providing sanctuary to those deemed unsuitable for adoption[2][3]. The organisation has expanded its scope to include companion animals through affiliated initiatives, including Strong Hearts Dog Rescue, which focuses on saving dogs and puppies from euthanasia lists in rural pounds[4].

History and Mission

Strong Hearts Farm Sanctuary was founded with the goal of addressing the welfare of farmed animals, later incorporating companion animal rescue[2][4]. It emphasizes animal advocacy, education, and promoting compassionate treatment of all animals[1]. The organisation aligns itself with vegan principles and collaborates with like-minded businesses and groups[1].

Operations

• Rescue Work: The sanctuary intervenes for animals at risk of euthanasia or neglect, including farmed species and companion animals[3][4].
• Rehabilitation: Animals receive medical care, desexing, microchipping, and vaccinations before adoption[4]. Those with chronic health or behavioral issues remain under permanent care[3].
• Education: The organisation advocates for responsible pet ownership and raises awareness about animal overpopulation and euthanasia rates in Australia[4].

Controversies

In March 2025, founder Michayla Rogers faced legal penalties after authorities discovered dogs and cats kept in unsanitary conditions at the sanctuary’s Gippsland property[5]. The incident raised questions about operational standards, though the sanctuary continues its rescue efforts[5].

Structure

The organisation relies on volunteer foster carers, veterinary partnerships, and donor support to maintain its operations[4]. It holds charity status under the Australian Charities and Not-for-profits Commission (ACNC)[3].

Note: ABN 43224046121RR0001 is registered to the organisation; however, the domain "strongheartssanctuary.org" could not be verified as active through the provided sources.

[1] https://www.strongheartscats.com [2] https://www.petrescue.com.au/groups/11863/Strong-Hearts-Farm-Sanctuary [3] https://www.acnc.gov.au/charity/charities/fdc4a0ab-9628-eb11-bbf3-000d3ad1f29c [4] https://www.strongheartscats.com/dogs [5] https://www.heraldsun.com.au/truecrimeaustralia/police-courts-victoria/vegan-activist-michayla-rogers-fined-after-dogs-cats-found-in-poofilled-cages-at-strong-hearts-sanctuary-farm-gippsland/news-story/433206aebeb60865d22e85264612cc8e