At the Phoenix Cinema @ The Rex, our vision is to revive the cinematic experience in Daylesford by providing a community-owned and operated theatre that offers more than just films. To promote cultural diversity, community arts, community participation and development. To provide an environment where an audience may experience a wide range of film, theatre, music, other performing arts and entertainment activities consistent with these purposes. To encourage cultural tourism events. To develop a viable, sustainable organisation through the application of contemporary business management practices and corporate governance principles.