**The Man Up Initiative Incorporated** is a Western Australian not-for-profit organisation focused on redefining masculinity and promoting men's mental health through peer-to-peer education. Registered with the Australian Charities and Not-for-profits Commission (ACNC), the organisation conducts workshops for male adolescents aged 12–18, addressing topics such as mental health, emotional resilience, and healthy relationships[2][3].

## History and Mission  
Founded to challenge traditional stereotypes, the initiative seeks to transform the phrase "man up" into a positive call for authenticity, vulnerability, and accountability. Its workshops emphasize fostering purpose-driven, emotionally capable young men while dismantling harmful norms associated with masculinity[1][3].

## Activities  
The initiative has delivered over 100 workshops to more than 2,000 participants across Perth since its establishment. These sessions focus on building confidence, improving mental well-being, and equipping young men with tools to navigate challenges such as peer pressure and societal expectations[3].

## Approach  
Utilizing a peer-to-peer model, the workshops encourage open dialogue and experiential learning. Topics include emotional intelligence, conflict resolution, and the importance of seeking help. The organisation collaborates with schools and community groups to amplify its reach[1][2].

[1] https://www.manupwa.org.au [2] https://www.acnc.gov.au/charity/charities/a5d64e8c-ecb5-ea11-a812-000d3ad1cd99 [3] https://www.acnc.gov.au/charity/charities/a5d64e8c-ecb5-ea11-a812-000d3ad1cd99/documents/9ae9bc8d-e175-ec11-8940-000d3ad1f20e [4] https://manupaustralia.org.au [5] https://www.manupcampaign.org