Jewellers Association of Australia Limited

The Jewellers Association of Australia Limited, or JAA, is a nonprofit organization that has been a cornerstone of the Australian jewelry industry since its inception in 1931. It is dedicated to promoting high standards and ethics within the industry, focusing on both consumer education and support for businesses and professionals.

History and Role

The JAA has historically served as the primary representative body for the Australian jewelry industry. Over the years, it has worked to protect and promote the interests of its members and the industry as a whole. Despite experiencing significant challenges in recent years, the JAA continues to support and educate consumers of jewelry and timepieces, in addition to those trading within the industry[2].

Standards and Ethics

One of the JAA's key objectives is to uphold and promote the highest standards and ethics within the industry. It achieves this through its members' adherence to the JAA Jewellery Industry Code of Conduct, which emphasizes commitment to excellence and integrity[1][3]. This commitment is central to maintaining trust and credibility among consumers and industry stakeholders.

Recent Developments

In recent years, the JAA has faced significant challenges that have impacted its membership and influence. Despite these challenges, the organization continues to play a role in the Australian jewelry industry, albeit in a more nuanced capacity than in its past[5].

Mission and Vision

The JAA's mission and vision focus on maintaining excellence in the jewelry industry, although the organization no longer asserts itself as the peak industry body, as it once did[5]. Despite this shift, the JAA remains committed to supporting both consumers and industry professionals.

[1] https://www.jaa.com.au [2] https://www.acnc.gov.au/charity/charities/0169dc73-39af-e811-a963-000d3ad24077 [3] https://www.instagram.com/jewellersassociationaustralia/ [4] https://jewelleryindustrynetwork.com/industry-bodies-support/ [5] https://www.jewellermagazine.com/Article/12757/JAA-The-past-is-haunting-and-the-future-is-unclear