We work towards shaping a profitable & sustainable dairy industry by providing services that benefit & advance dairy farm businesses & the industry. Dairy Australia works towards shaping a profitable and sustainable dairy industry by providing services that benefit and advance dairy farm businesses and the industry. Dairy Australia provides services that benefit and advance dairy farm businesses and work towards shaping a profitable, sustainable dairy industry. To achieve our core business objectives and guide investment activities, we develop and review our strategic priorities on an annual basis. 2021/22 was the second year of operating with the new Dairy Australia 2020 2025 Strategic Plan. Our strategy describes our priorities and the outcomes we will deliver over the five years with six priorities that contribute to delivering improved profitability for farmers and a more sustainable dairy industry, and a seventh priority that focuses on our organisational performance. This approach is designed to drive the future success of the industry, motivate our talented people around areas of industry importance, lead to positive change in the provision of research and development, and provide valueadded services to dairy farmers.